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The Fitbit Luxe helps you manage your stress levels - and look good doing so The possibility is there for both though, which could see Adidas carve out a much greater portion of the fitness wearable pie, without having to make new hardware itself.Īre smartwatches and fitness trackers making us more anxious? Highlighting how there is no one fitness tracker that is right for everyone, Burr suggested that supporting third parties with the Runtastic backbone would be a much more effective strategy to bring people together, rather than trying to create a new piece of hardware that was perfect for the whole market.ĭuring the rest of her chat at the South by South West (SXSW) show running this week, Burr didn’t clarify whether Adidas was also looking to support applications, or simply hardware with its own software behind it. “You’ll be seeing that we’ll be opening up a bunch of our content and know-how to other third party devices, and it more of an open platform scenario so that we can extend onto other people’s devices as well.” “It’s not just about, ‘Can we develop a new piece of hardware that is a standalone Adidas ecosystem,'” said Stacey Burr, VP of wearable sports electronics at Adidas (via E ngadget).
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